We're excited to welcome Kühne+Nagel, Bosch, Merck, and thyssenkrupp in the final round!
End of November, we held the CDQ Good Practice Award 2025 finals in Hamburg.
Congratulations go to all four finalists for their achievements and for inspiring data managers. They demonstrated exceptional innovation, data excellence, and business value in their submissions:
- Kühne+Nagel: GenAI for Business Partner Master Data
- Bosch: Next Generation Intelligent Tools Suite for Master Data
- Merck Group: Data Central – Delivering on the Promise to Bring Transparency to Merck’s Data Landscape
- thyssenkrupp: Driving Net Working Capital Excellence through Scalable Data Products
At the end, Kühne+Nagel won, Bosch achieved second place, Merck and thyssenkrupp third.
We would like to thank our Award jury members from around the world for their thoughtful reviews and detailed feedback on the many submissions: Christine Legner, Ismael Caballero, C. Lwanga Yonke, Geert Opdenbosch, Matthias Roggendorf, and Andy Koronios.
Thank you to all participants for submitting their excellent entries and for the time and effort they put into preparing their submissions!
To those who did not make it to the final round: please rest assured that your work and commitment are highly appreciated. The next opportunity to showcase your good data management practices will come soon - stay tuned for the 2026 CDQ Good Practice Award. We are already looking forward to a new edition of the CDQ Good Practice Award 2026.
Stay in the data excellence loop:
follow us on LinkedIn!
Meet our outstanding finalists:
Kuehne+Nagel: GenAI for Business Partner Master Data
Kuehne+Nagel has developed several GenAI use cases to reshape the management of business partner master data, transforming historically manual, time-intensive processes into automated, scalable solutions with high quality.
Their solution employs large language models as follows: duplicate reviews to enable monitoring and automated cleanups; matching of the records with an external database, as a basis for data enrichment; and grouping of business partner records into global accounts.
Their initiative achieved substantial data quality improvements at scale. The enhanced quality creates cascading benefits such as improved operational efficiency, superior shipment visibility, accurate reporting and analytics, and reduced compliance risks. The automated approach dramatically reduces implementation cost and shortens timelines from years to weeks while maintaining superior standards.
Bosch: Next Generation Intelligent Tool Suite for Master Data
Bosch is leveraging a unified “Next Generation Intelligent Tools Suite,” powered by Generative AI and Large Language Models, to solve critical master data challenges at an enterprise scale. The company's strategy focuses on operationalizing AI to deliver measurable gains in efficiency, scalability, and innovation.
Therefore, Bosch presents four use cases as proof:
- streamlining millions of records for our SAP S/4HANA migration,
- optimizing procurement by ensuring Bill of Material compliance,
- unlocking siloed information with our “MD Explorer” chatbot, and
- accelerating product launches by automating the interpretation of technical drawings.
These initiatives demonstrate a powerful, repeatable framework for enhancing data quality and driving significant business value.
Merck: Data Central: delivering on the promise to bring transparency to Merck’s data landscape
In the realm of data, the lack of transparency often leads to inefficiencies and missed opportunities. Recognizing this challenge, Merck Group launched the “Merck Data Language” initiative, followed by the rollout of “UPTIMIZE Data Central.”
Now, one year later, their Data Catalog and Marketplace shine a light on over 1,000 Data Products, automatically integrating metadata from eight sources to foster clarity across Merck’s data landscape. With around 200 Data Stewards trained in virtual classrooms, the company is empowering them to curate this vital resource. Satisfaction surveys indicate a promising reception, underscoring Merck's progress in building a data-driven culture.
Thyssen Krupp: Driving Net Working Capital Excellence through Scalable Data Products
At thyssenkrupp Steel, cash optimization became essential for securing liquidity for decarbonization investments. The company developed over 150 source-aligned and 40 target-aligned data products, harmonizing 70TB of finance and operations data from 30+ systems.
Automated quality checks ensure compliance, while predictive analytics enhance Net Working Capital (NWC) management.
The impact is significant: NWC dashboards have delivered a Cash Return on Invested Capital (CROIC) exceeding 700% for FY 2024, transforming finance data into a liquidity lever. Implementation time has decreased, and adoption spans 10+ departments, creating exponential value while keeping costs linear.
This approach highlights the convergence of data excellence, business value, and innovation, optimizing working capital and supporting Europe’s green steel transformation.
Award for outstanding data management initiatives
The CDQ Good Practice Award acknowledges world-class and innovative data management initiatives paving the way for digital and data-driven enterprises. The award is an initiative of the Competence Center Corporate Data Quality (CC CDQ) and the European Foundation for Quality Management (EFQM), supported by a global jury of international data experts from practice and academia.